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Sábado, Junho 2, 2007 at 04:00PM With PCs, iPods and mobile phones, video viewing on TV became history, right? Not quite.
Among adults who stream and download video, only 11% of their video is viewed on a PC, while three-quarters is viewed on a TV, according to Ipsos Insight's "MOTION" study conducted in December 2006 and January 2007.
Brian Cruikshank of Ipsos said, "It's clear that consumers are inclined to experiencing video, particularly longer-form content, within their living rooms. And given the growing investment many are making to upgrade their current technology at home, the TV appears to be well positioned to remain the dominant 'screen' for most video enthusiasts."
eMarketer calculated that online and mobile TV content spending in the US will reach nearly $2.2 billion in 2010, up from $199 million in 2005. Some of this will come from downloads of shows for use with AppleTV and other devices which relay content from PCs to TVs.
So, if you are planning to buy a new LCD or plasma TV, go ahead. You are still on.
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